TagStation Content enables a deeper level of engagement with your broadcast audio in NextRadio. It increases listening, impacts the growth and retention of FM smartphone listeners, and is the cornerstone of an interactive ecosystem that is valuable for advertisers and TagStation licensees alike.
In preparation for the millions of FM-enabled phones being rolled out by AT&T and manufacturer BLU in 2016, stations must meet basic TagStation content standards to take full advantage of the opportunity in front of us. You can help by working with your team to identify an internal TagStation champion at each local entity, someone who will understand the system from front to back, and ensure that the basic tasks around managing TagStation Content are being completed at the local station level.
The internal TagStation champion should:
- Contact support to make sure they have the proper access and that we know that are the internal champion for a given station
- Be familiar with the basics of TagStation
- Work with other staff members to ensure that TagStation Content Standards being met locally
Additional ways your internal champion can help :
- Promote NextRadio on your station’s airwaves by visiting www.nextradioapp.com/promote to find pre-made radio spots and much more.
- Help get Verizon and Apple to activate the FM chip, allowing for NextRadio use. Visit www.freeradioonmyphone.org/promote for talking points and website banners.
Help your stations best utilize your full TagStation licensing by assigning an internal champion and ensure they have proper access by 12/18/15.